Mint
Project for Fall 2015 course at Indiana University (challenge proposed by the agency InnovateMap)
Summary
Duration of project: 5 days
Challenge
Create a pitch deck to Intuit’s senior leadership to revamp Mint
Solution
- A simple feature that leverages mint’s strengths and compresses them down to a question: "Should I buy this?"
Deliverable
THE PROBLEM
Mint is a tool for personal financial management, it can be used through Mint's website and mobile apps.
However, it has languished for far too long and needs a boost to compete with the growing number of personal finance apps.
THE PROBLEM SPACE
Mint already knows exactly when and what you spend your money on. It knows your credit score, outstanding loans, bills, income, budgets, etc. But right now it just displays this information. Why doesn’t it actually do anything to help?
Why do people track their finances?
So they can make smarter decisions.
our focus
A new, simple feature that leverages mint’s strengths and compresses them down to a question:
"Should I buy this?"
HOW IT WORKS
Video prototype here.
IDEATION
We worked separately first and then collaborated to create the final design.
1. Type what you want to buy so mint can categorize it in your budget (the app will provide autocomplete suggestions)
2. Mint will calculate the answer based on your budgets, learned income, upcoming bills, and future transactions.
3. If you can afford it, mint will suggest which account to use and will show what your budget would look like after the purchase.
4. If you can't, Mint will tell you why by showing what your budget would look like after the purchase for the category and the month.
