Project for Fall 2015 course at Indiana University (challenge proposed by the design team at eBay)
Duration of project: 2 weeks
Engage the user so the "checkout page" is not the end of the experience.
- Target group: Mission-driven
- Mission-driven buyers seek peace of mind, they don't experience buyer's remorse because they make sure to buy the right product at the right time after a lot of research
Making eBay a hub for the entire shopping experience
Is the "checkout" page a dead end?
What kind of experiences should eBay build to re-engage our user base back into our ecosystem?
How can we reinvent the Checkout Success page?
HOW WE SEE THE SPACE
For mission-driven individuals, the check-out success page is currently a dead end. Or rather, it is a confirmation of the end of their shopping experience, which likely began days before the purchase was made.
A mission driven individual comes to eBay with the sole purpose of getting the item they have determined is most beneficial to purchase through an eBay seller.
We believe engagement involves more than just buying products.
WHAT THE EXPERIENCE LOOKS LIKE NOW
A mission-driven shopper currently researches and compares, purchases, and engages with the product in exclusive and separate spaces.
eBay engages these shoppers solely at the purchasing step and is removed from of the other steps
WHAT WE ENVISION THE EXPERIENCE CAN BE
CURRENT CHECKOUT PAGE
CHOOSING THE TARGET GROUP
We were given by eBay a document listing 4 possible target groups that they work with:
Mission-driven: seeks peace of mind, shopping is a duty
Reveler: wants to be indulgent and to have a pleasurable shopping experience
Winner: looks for deals and sales, shopping is a game to win
Seeker: wants to become an expert in the topic and fears buyer's remorse
1. Products list: user can select (press and hold) products to compare
2. Comparison chart: product comparison from trusted sources
3. Checkout page: engaging the user through more than just products